About

Prêt à Porter Group is a Swedish fashion company, based in Borås, Sweden. We own three brands in the ladies  fashion segment. Each brand has a history in the Swedish fashion industry, with different owners along the way. In April 2007 Prêt à Porter Group was founded by Jotunfjell Partners AS.

VISION

Prêt à Porter Group should be the natural partner for retailers who have the conscious  woman over thirty , as their customer. We offer a wide range of garments, in different price segments and with different looks. By sharing administrative functions we will make it comfortable for our customers  to buy from us and more cost effective for ourselves

We are driven by the conviction that women are looking for both beauty and quality in their clothing and, primarily, that they are looking for garments they feel comfortable in. This may be classic or trendy, hard or soft, sophisticated or casual – but it should be our own. It should suit our temperament, our personality – quite simply, our own taste.